FinTech, the phenomenon which spans over the areas of information technologies and financial innovation, is currently on the rise and is gaining more and more attention from practitioners, investors and researchers. FinTech is broadly discussed by the media, which constitutes its understanding and represents social opinion, however, this perception of FinTech should be supported by empirical evidences. Therefore, we examine five Swiss FinTech companies through the lens of the conceptual framework of understanding of FinTech and its dimensions and, by doing so, analyze the nature of FinTech innovations. Thereby, we extend the understanding of FinTech and provide a fruitful soil for further research in this area.